Are you looking for a gift for someone who is passionate about cars, excavators, or machinery? These 10 interlocking brick sets are guaranteed to bring a smile to their face – from small souvenirs to grand highlights.
Mould King – From Insider Tip to Market Leader in Building Blocks
Five years ago, hardly anyone outside of specialized building forums would have known the name “Mould King.” Today, the brand is one of the most talked-about brick manufacturers worldwide – and in our shop, it is simply the best-selling. How did Mould King achieve this? An investigation.
The Rise of a Brand
Mould King is a Chinese manufacturer based in the Guangdong region, the traditional center of the toy industry. What distinguishes the brand from hundreds of other manufacturers in the region is a clear strategic decision: Mould King targets adults, not children.
This focus shapes every set, every instruction, every product development. The typical Mould King packaging looks more like a premium box from the model building segment than a child's carton. The instructions are detailed, often multi-page per building step. And the models are sized so that they play a starring role on desks, in display cases, and on sideboards.
The Secret: Functional Models for Adults
Mould King's biggest strategic coup was its early specialization in motorized functional models. While other manufacturers offered static display models, Mould King delivered sets with real motors, remote controls, and later even app control from the start. These are models that don't just stand there, but actually perform functions.
Examples from our range:
- Mould King Crane Truck 13107 – 2590 parts, 8 motors, app control, extendable outriggers, fully remote-controlled telescopic arm.
- Mould King Bulldozer 17023 – 6 motors, pneumatics, dual blade.
- Mould King Tractor 17019 – motorized, with attachments such as a harrow and plow.
These sets are not available in this form from any other brand.
Quality: From Weakness to Strength
Honestly: In the early years, Mould King's brick quality was a point of discussion. Some sets didn't clutch enough, some bricks were slightly misaligned. That has completely changed.
Current sets from the 13000, 17000, and 19000 series clutch firmly, are colorfast, and mechanically robust. Mould King has consistently invested in tools, injection molding quality, and quality control in recent years. The result: Today, hardly anyone talks about "cheap brick problems" anymore.
The Most Important Mould King Series at a Glance
13000 Series: Car Models
Here you'll find the most popular sports car and car models. Examples: Koenigsegg 13120, McLaren 720S 13145S, Bugatti Divo 13125. This series is the heart of the brand.
13100/13170: Construction Vehicles
Excavators, dump trucks, cranes with manual mechanics. Example: Excavator 13112, Dump Truck 13170.
17000 Series: Premium Functional Models
The large, motorized highlight sets. Here you'll find the premium models: Crane Truck 17013, Tractor 17019, Bulldozer 17023.
19000 Series: Special Models
Giant models like the Airport Fire Truck 19004 or the Truck with Crane 19007.
21000 Series: Star Wars and Collectors
The largest collector sets. Examples: Republic Star Destroyer 21005, Eclipse Dreadnought UCS 21004.
What Sets Mould King Apart from Others
Three points make the brand special from our perspective:
- Courage for large sets. Mould King dares to tackle 2500+, 3000+, even 8000+ piece sets.
- Focus on function. Real mechanics over pure aesthetics. What moves, moves properly.
- Consistent adult orientation. Box, instructions, marketing – everything appeals to the adult builder.
Who is Mould King Particularly Suitable For?
Mould King is ideal for you if:
- You want a functional model that actually does something.
- You want to use models without an official LEGO license (Bugatti, Defender, Star Destroyer…).
- You want to invest between 80 and 300 Euros, but don't want to pay 500+ Euros for a comparable LEGO set.
- You are looking for a serious building project of 10–40 hours.
💡 For beginners: If you are building a Mould King set for the first time, we recommend starting with a model from the 13000 series. It is large enough to experience the "adult feel" but not so extensive as to be discouraging.
The Future of Mould King
The brand has massively expanded its product portfolio in the last two years. App control, increasingly sophisticated pneumatics, larger collector models. It can be assumed that Mould King will continue its path to success – and we are convinced: In the coming years, the brand will continue to gain market share, especially in the adult segment.
All Mould King Sets at a Glance
In our Mould King collection, you will currently find over 240 sets – from compact car models to the 8000-piece Star Destroyer.
Conclusion: More Than Just a "LEGO Clone"
To call Mould King a "cheap LEGO alternative" would not do the brand justice. What is happening here is the development of its own genre: motorized premium models for adults. The brand has its own design language, its own iconic models, and has gained a loyal community.
For anyone willing to enter a new playing field, Mould King is a true recommendation. And anyone who has built a 2000-piece crane themselves will understand why so many builders can't stop with the brand.
